Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]
Getting cozy with agencies wasn’t always a priority for Criteo, which has direct relationships with more than 20,000 clients. But now that Criteo has commerce and retail media aspirations, it needs to strike agency partnerships, says its CRO Brian Gleason.
Ad tech companies are looking to expand beyond the content recommendation box to run display ads across the open web. Taboola and Outbrain have been closing acquisitions to make it happen – but other public companies like Google, Apple and Amazon are financially poised to compete, writes Alon Rosenthal, CEO & Founder of WhizzCo.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine. There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]
On its Q4 earning call this week, Criteo announced the start of a three-year global partnership with GroupM, shared an update on the IPONWEB deal, got frank about the privacy impacts of ATT and made the case for moving away from a focus on take rate.
Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
Is Criteo building an “anti-Google machine” with its proposed $380 million acquisition of IPONWEB? Criteo CEO Megan Clarken and Todd Parsons, chief product officer, weigh in and explain the vision. In short: the open web needs a hero.
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of programmatic advertising as it exists today?
