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isba report

  • OPINION: Data-Driven Thinking

    Ad Tech Must Address Its Market Flaws

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. There were many explosive findings in the recently released ISBA report about the United Kingdom’s ad […]

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  • OPINION: The Sell Sider

    What The ISBA Report Is Really Telling Us

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a feeling of déjà vu. The report found that […]

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