Jackie Paulino

Pixability started out contextualizing advertisers’ digital video buys on YouTube to make sure they ran in brand-safe environments. But now that consumers are watching more YouTube on TV screens than on web browsers (and CTV buyers are demanding media transparency with proverbial pitchforks), Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed. CTV requires […]