Jacqueline Corbelli

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacqueline Corbelli, co-founder and CEO at BrightLine. No one can deny that these days the reigning king is content, illustrated by Netflix’s and Amazon’s rapidly expanding services using original content to woo subscribers. We’re […]