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James Shears

OPINION: On TV & Video

Creative IDs Are Coming – Here’s What To Expect

By James Shears, XR Extreme Reach// September 16th, 2024

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI and more effective tracking of ads across platforms.
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- Ad Creative ID Framework
- creative ad ID
- CTV
- DSP
- IAB Tech Lab
- James Shears
- ROI
- SSP
- TV
- Universal Ad IDs
- UPC
- XR Extreme Reach
OPINION: On TV & Video

NewFronts: How Original OTT Content Advances Programmatic TV

BY AdExchanger// April 25th, 2016

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by James Shears, general manager of advanced TV at The Trade Desk. At this year’s Golden Globe Awards, actor Gael Garcia Bernal was at a loss for words. He’d just won best actor in a […]
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- James Shears
- the trade desk