OPINION: The Sell Sider
As Advertisers Clamor For Location Data, Can Publishers Deliver?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jamie Molnar, senior manager of mobile client solutions at The Weather Company, an IBM Business. Precise and accurate location data is invaluable. It provides a wealth of information on consumers based on their real-world […]
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