jamie tedford

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize […]

Taking a page from the Weather Company, which has been trying to convince brand advertisers that meteorology is about lifestyles, not umbrellas, Brand Networks is partnering with Planalytics to build out its “social marketing stack” around connecting local and national retailers with data about weather patterns and consumer behavior. The deal comes a few weeks […]