The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.
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Jana Jakovljevic
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IPONWEB Brings On Jana Jakovljevic To Help Brands And Pubs Take Back Control Of Ad Tech
IPONWEB might have made its name building ad tech for other vendors, but it’s increasingly hoping to directly service agencies, brands and publishers. An expanding 35% of IPONWEB’s business comes directly from media buyers and owners, and in late February, the company brought on Rubicon Project and Spotify vet Jana Jakovljevic to build out its […]
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Programmatic Audio Emerges – And Looks For Its Place In The Media Plan
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory […]