OPINION: Data-Driven Thinking
Generative AI Cannot Be Another Black Box
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.
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Jay Krihak
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OPINION: On TV & VideoGoogle Should Sell Its Open Web Ad Business And Buy A CTV Platform
After losing out to Microsoft on the Netflix deal, Alphabet’s Google is still licking its wounds. But just because you lost a battle doesn’t mean the war is over. Google needs to immediately get back into the CTV/OTT fight with all the muscle it can muster, writes Jay Krihak, executive director at Crossmedia.