If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory […]
Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. Since the debut of the NewFronts several years ago, media channels have proliferated, new content formats have bloomed and we use technology to consume content anywhere. Thus, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic in the next few years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that […]
