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Jeff Lanctot

  • Jeff Lanctot Named CEO Of Video Ad Firm Mixpo

    Jeff Lanctot, who stepped down as global chief media officer at Razorfish in August, has a new gig. The seasoned digital-agency (and briefly, Microsoft) exec will take the reins at Mixpo. A longtime board member at the Seattle-based video ad server, Lanctot was immediately sought as a candidate to run Mixpo when CEO Anupam Gupta […]

  • Microsoft Preps New Ad Units for Windows 8 OS Launch

    Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi,  corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats — Microsoft prefers to call them “experiences” — will be released […]