OPINION: The Sell Sider
The Sports Marketing Institution Learfield Has Big Plans For College Athletes (Now That They Can Make Money)
Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In June, the Supreme Court upended the world of college sports and marketing by handing down a decision that guarantees college athletes the right to accept sponsorship and endorsement deals – which formerly would have had […]