MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative in real time. Pictor adds a programmatic messaging element to Alveo, Varick’s proprietary tech stack launched in October. “The big missing piece for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, senior vice president of product and client strategy at Varick Media Management. The digital advertising industry has a history of concerns around viewability, brand safety and nonhuman traffic, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. In digital media, change is constant, and in the past five years we’ve seen radical shifts in how ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. Programmatic buying has always been dogged by the reputation that it accesses remnant inventory from less desirable publishers – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. Advertisers are very excited about the rapid growth of mobile usage among consumers. By keeping Internet-connected devices close at […]
