Jim Helberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. As addressable TV advertising gains steam, so too has excitement among agencies and marketers. This week on AdExchanger Talks, Jim Helberg, chief media officer at independent agency RPA, describes the progress so far and what he hopes to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been […]