“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, Many argue in this age of deep and big data that content is not nearly as good of a proxy for ad targeting as data. Having both aligned, they’ll […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO of Spanfeller Media Group, a new-age media company. As the news about the U.S. government’s Prism program attracts full-blown global attention, raising questions about our privacy and our safety, I think it’s […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There have been some recent musings on BuzzFeed about what would happen to publisher traffic if Facebook went the way of MySpace. Unlikely as this is […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
