Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn
As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs. FMP whose network includes heavily trafficked sites like Boing Boing and […]