John Gentry

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much.

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

OpenX CEO John Gentry on why the company isn’t going public in 2022, its recent COPPA settlement with the FTC and the ongoing challenge of ensuring quality supply in an open exchange.

OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this direction for a long time,” Cadogan said. “It’s been a quarter of my life.” He said he told the board […]