Johnny Cupcakes Blends CRM Data With Social Intelligence
As the walls separating CRM data from social and other paid media channels continue to crumble, marketers are experimenting with how to leverage the added insight into their current and prospective customers. One such business owner is Johnny Earle. Back in 2001, Earle launched a confectionary-themed fashion brand, Johnny Cupcakes, by selling hand-printed T-shirts from […]
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