Jonathan Eccles

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it […]

Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads. Reason being: It wants to be more than a listening platform. Sponsored Listening, launched last year, allows brands to sponsor one hour […]