“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. There’s been a lot of talk lately about “precision” and “accuracy” in the world of mobile marketing. But it’s becoming clear that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. Warnings of the coming Skynet-ization of digital advertising are becoming increasingly common. But rest assured, the near-term future of our industry is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. With mobile devices generating tens of billions of location-enriched ad requests every month in the United States, marketers have long experimented with […]
