ARCHIVE FOR:

Jonathan Opdyke

  • OPINION: Data-Driven Thinking

    A Retailer’s Existential Question: Am I A Media Company?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. It’s no secret that Amazon has retailers scrambling as it strives for global domination. Price transparency and competition make it challenging for most […]

    Tagged in:
  • OPINION: Data-Driven Thinking

    Ad Budgets Should Be Driven By Branding And Performance

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. The budgeting approach to advertising is broken. Today’s budgeting structures were created back in an era when consumers touched one medium at a […]

    Tagged in: