ARCHIVE FOR:

Jonathan Opdyke

  • Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

    Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

  • A Retailer’s Existential Question: Am I A Media Company?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. It’s no secret that Amazon has retailers scrambling as it strives for global domination. Price transparency and competition make it challenging for most […]

  • Ad Budgets Should Be Driven By Branding And Performance

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. The budgeting approach to advertising is broken. Today’s budgeting structures were created back in an era when consumers touched one medium at a […]