If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on […]
M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]
Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar CEO Eric Salama on a press call held Thursday to provide an update on its strategy under its new owner Bain Capital. But […]
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based […]
Something is wrong with WPP Group – or, perhaps, many somethings. On its Q3 call with investors Thursday, management detailed a list of ailments longer than that of a septuagenarian overdue for his physical. North America? “Further weakening.” Creative agencies? “Doing poorly.” Account losses? As bad as you’ve heard. Revenue was down .8%, and the […]
Kantar is facing a lot of speculation about its future at WPP. Since Martin Sorrell resigned as CEO of WPP in April, analysts and investors have buzzed about how the holding company can unlock value for shareholders in a period of slow growth. Many say selling the Kantar market research business, whose growth has lagged […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting […]
Xaxis, despite scrutiny of its principal-based buying methods in the ANA’s June report, will grow at a forecasted rate of 25% year over year, WPP said on an investor call Wednesday. Based on the holding company’s H1 earnings report, neither WPP nor Xaxis have yet taken a major hit from the ANA’s findings. Advertising and […]
