Kantar

WPP Group’s data management investment division Kantar entered Thursday into a strategic deal globally with online measurement mainstay comScore, which could give it up to 20% equity stake in the company — if all shakes out as planned. Read the full release. Through the deal, comScore will issue about 5% of its shares in exchange for […]

For the past few years, the analytics spotlight has been captured by Nielsen’s Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE). WPP’s Kantar analytics group has tended to play a minor role in the wars over whether TV-centric metrics like gross ratings points can be relevant for digital media buys. But with today’s […]