If there’s one thing that ticks off Jim Kiszka, Kellogg’s senior manager of digital media, it’s paying extra for viewable impressions. “I absolutely resent the fact I have to pay more for viewability,” Kiszka said Wednesday at AdExchanger’s PROGRAMMATIC.IO show in San Francisco. “I wish I could have a refund for the last 10 years […]
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, director of digital and social media at Kellogg Company. This Brand Aware column aspires to narrow the knowledge and understanding gap between advertisers and ad-tech companies to ultimately grow the ad-tech space. Today’s […]
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, Director of Digital and Social Media at Kellogg Company. One of my main responsibilities for Kellogg is to steward all of its digital media spend in North America, so a lot of media […]
