When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next month, it’ll be more than just a symbolic new beginning. The face of GroupM is changing. In addition to the shocking exit of WPP CEO Martin Sorrell in April, two longtime GroupM executives, Chairman Irwin […]
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from the sector due to pressure from activist investors and zero-based budgeting (ZBB). “What we see in packaged goods, certainly, is a continued caution,” he said on WPP’s Q4 and FY 2017 earnings call Thursday. “I […]
Maxus CEO Lindsay Pattison has a big job ahead of her as chief transformation officer at GroupM: transforming WPP’s mammoth services business into modern and agile solutions provider for clients. In her new role, which she assumed on Thursday, Pattison will lead change initiatives across WPP to ensure it remains relevant to clients as they […]
