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kendell timmers

  • OPINION: The Sell Sider

    Third-Party Data Is A Bad Habit We Need To Kick

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While […]

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