Jason Lapp, a longtime WPP and Kantar executive, is taking over as CEO of Kiip. Last Friday, a grand jury indicted Brian Wong, the company’s founder and now former CEO, on charges of felony sexual assault related to an encounter during the SXSW festival in 2016. An arrest warrant was filed in January. Wong has […]
Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global head of media and content. “There are a […]
Kiip is giving SDK-averse apps another option to test its demand. On Thursday, the mobile rewards ad network rolled out the ability to use JavaScript tags as a lighter-weight way to serve campaigns into a publisher’s app. Early test partners include music discovery app SoundHound and The Meet Group, which operates a suite of social […]
When it comes to doling out rewards, app developers like Hothead Games walk a fine monetization line. “You want to give meaningful rewards without hurting your economy,” said Kenneth Wong, senior monetization manager at Hothead, which makes a number of sports-themed and first-person shooter games for mobile. While advertising is part of Hothead’s monetization mix, […]
Kiip is having its moment. The mobile rewards platform announced its $12 million Series C on Tuesday, bringing its total funding to $32 million. Led by new investor North Atlantic Capital with participation from US Cellular (also a new investor) and existing investors Verizon Ventures, Relay Ventures, HWVP and True Ventures, the cash is destined to […]
Cheetah Mobile is looking to lap up some brand dollars. On Tuesday, the Beijing-based mobile app publisher announced a hook-up that will integrate Kiip’s rewards platform into its suite of apps, including a number of its most popular offerings: antivirus apps Clean Master and CM Security, battery life extender Battery Doctor and mobile game Piano Tiles 2. […]
Mobile rewards and advertising platform Kiip is hoping to put a spin on online offers with its new self-serve platform. Tuesday’s launch of the Kiip Self-Serve platform, following a five-month beta period, is intended to enable marketers to serve targeted offers to consumers who complete an activity or other action on a mobile app. The […]
Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of “unexpected” targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco startup, Kiip co-founder and CEO […]
