It’s not easy for a hotel to stay top of mind during a global pandemic. The marketing team at Kimpton Hotels, part of the Intercontinental Hotel Group, spent most of the spring trying to keep a conversation going with consumers while its properties were closed. “It took time to understand how our brands can be […]
When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could share with its parent company and sister hotel groups. IHG has more than 5,000 hotels around the world from brands such as Candlewood Suites, Crowne Plaza, Holiday Inn and InterContinental. By tapping […]
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take a while. It’s been a year since Salesforce.com acquired ExactTarget. On Thursday, the company hosted a press event in San Francisco to commemorate the deal’s anniversary, using the occasion to […]
