Kitty Kolding

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kitty Kolding, president and CEO at Infocore. With the rapid and increasingly dramatic changes being made to data privacy legislation around the world, marketers are faced with a difficult challenge. […]

“Discovery” and “curation” have become big buzzwords for e-commerce start-ups, as flash sales and daily deals-based social shopping reach the saturation point for many consumers. Brands like Birchbox, PopSugar and the year-old Cravebox are trying to entice consumers with a subscription-based model that sends consumers sample products in the hopes of connecting brands and shoppers […]