Kraft-Heinz

In today’s newsletter: Meta will shutter news benchmarking service CrowdTangle; Reddit rolls out a new ad format to monetize its user activity; and the ANA readies a report analyzing the programmatic supply chain.

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streaming Down The Rapids In the streaming wars, the mouse will be crowned king. EMarketer anticipates Disney Plus will grab 72.4 million users this year, a full 32.1% of OTT viewers in the United States. By contrast, “only” 18.8 million people have taken a bite of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term growth. “It indicates investment in innovation and branding is essential,” said Martin Sorrell, CEO of S4 Capital. “In addition to being frugal, you have to invest in product or service innovation and marketing. You’re throwing […]

The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager […]