Roku Wants To Turn Its Home Screen Into An Ad Hub
Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.
ARCHIVE FOR:
Kristina Shepard
-
-
Why Roku Is Finally Making Its Own Smart TVs
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs.