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Online Advertising

Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors

BY Anthony Vargas// May 15th, 2023

In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
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- andrew casale
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Ad Exchange News

Programmatic Ad Spend Started To Rebound In May

BY Alison Weissbrot// June 10th, 2020

Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including […]
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- jalal nasir
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- kyle dozeman
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- Mike Shehan
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