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While LLMs are demonstrating their usefulness for marketing, they are less well suited to solving challenges in performance advertising, which require learning from numerical data, not words.
AI-driven creative automation company Creatopy, which raised $10 million in series A funding earlier this month, aims to make it easier for marketers to create and personalize their content.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]
Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language.
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight years to figure out what drives the best performance.
