When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org that wants to address the current woes of TV advertising: Go Addressable. The industry initiative that TV and broadband distributors pushed is now a nonprofit organization, NextTV reports. Paramount is the first programmer to join […]
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning to outcomes-based measurement to figure out whether their TV campaigns drive incremental results.
Despite the benefits of addressable TV, advertisers haven’t been taking advantage as much as one might imagine.
