Latino demographic

Most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content. MundoNow and Infinity Partnerships announced a new audience extension initiative to connect advertisers with bilingual US Latinos.

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a community that’s historically been hard to reach, due to barriers such as language, culture and accessibility.