Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early adopters of generative AI for work. The big sell is the expense reduction when creative production and strategy is shifted at least in part to AI. Ideas, characters, background elements, colors and all sorts of […]
McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.
Cycle Media, which launched Monday, hopes to break the mold of the traditional media holding company. The company is the result of a merger between Cycle, a social content and influencer network formed in 2016, and Laundry Service, a marketing agency with deep roots in social, founded by Stein in 2011 and acquired by sports marketing […]
