OPINION: On TV & Video
YouTube Is Pushing To Close The Gap Between Linear And CTV
The lines between traditional and connected TV are getting blurrier. YouTube’s Brandcast event will be the same week as the Upfronts. Is it a move to declare the end of traditional TV? Probably not, writes Lauren Douglass, Channel Factory’s SVP of global marketing – perhaps it’s YouTube’s way of asking everyone to “stop treating CTV and linear TV as two completely separate entities.”