AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
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Levi Matkins
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UA For Game Developers Is An Entirely Different Animal In The Post-ATT Era
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of ATT. To adapt, app marketers have been using probabilistic data and methods to reach opted-out users.
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OPINION: Data-Driven ThinkingAs The Economy Shifts, 5 Things Mobile Advertisers Should Know
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new ways to find scale for their app advertising campaigns, writes Levi Matkins, CEO of LifeStreet.
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LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?”