Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Nativo’s founder, Justin “JC” Choi, checks in post-acquisition to share how his tech is helping power Life360’s new advertising business.
ARCHIVE FOR:
life360
-
-
Agencies Swear The Tariff Recession Isn’t A Thing; Netflix Licenses Spotify Video Podcasts, Ads Included
Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.
-
Family Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
-
Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
-
Swisher Nabs The Iger Interview; Piaget’s New CEO On Balancing A Luxury Brand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eye Of The Iger Former Disney head honcho Bob Iger is a “pessimist” on a Big Tech breakup or European-style regulation in the US. Iger spoke with Kara Swisher of The New York Times just three weeks after retiring at the end of […]