Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Show Me The Money The good news is that advertising is picking back up. The bad news (or good, depending on who you are) is that so are agency reviews. Mitchell Caplan of the consulting firm Flock Associates told Business Insider that he anticipates more agency […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Belinda Smith, marketing and diversity activist. My personal experience with LinkedIn changed overnight on May 26. The murder of George Floyd was the first time I remember seeing a flood […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn’t have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi’s ad-supported streaming platform in direct competition with ViacomCBS’ Pluto TV, Comcast’s Xumu and Sony’s […]
The B2B advertising company Madison Logic launched an account-based marketing (ABM) integration with LinkedIn’s Marketing Analytics API on Tuesday. The product connects LinkedIn data with campaign delivery and performance for a better understanding of B2B advertising at an account level. ABM is the B2B industry approach that focuses on specific job titles or account holders […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Obscura Procura Airbnb is leading a $20 million investment in Atlas Obscura, a travel and local oddities media company. More than half of Atlas Obscura’s revenue already comes from the booking of trips and tour experiences, so it’s a natural strategic partnership. The site […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved by […]
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid […]
LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday. Advertisers could already create matched audiences – basically, LinkedIn’s answer to custom audiences – built from a list of target contacts or accounts. The addition of lookalike audiences is a good look for a platform […]
