“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. A “wildcatter” is oil slang for someone who drills speculative oil wells, oftentimes in areas not known to be oil fields. This term […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. We are currently in a state of “data hyperinflation,” where the rate of data being generated and used is exploding year over year. […]
Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts […]
