Live Nation

Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new Performance Max search feature called “search themes,” a rare opportunity to learn from the black box that is PMax campaigns. Search themes are broad terms that can inform targeting, even if the company doesn’t bid […]

Mike Finnegan will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8.  Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’ […]

Beacons might not work for every business. But for a company like Live Nation Entertainment, owner of ecom platform Ticketmaster and a bunch of major music festivals (Lollapalooza, Bonnaroo, C3, Electric Daisy), beacons offer significant value-add for sponsors. Following a two-year pilot, Live Nation this year will roll out a location-powered platform, designed to help […]

A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense […]