Videology’s Ferber: Hammering TV With Digital RTB Tactics (Alone) Will Not Unlock Dollars
Videology has been described as everything from a demand-side platform to publisher ad server to – claws out – your run-of-the-mill ad network. But Scott Ferber, Videology’s chairman and CEO, and a co-founder of Advertising.com, said there’s only one piece of truth to the “network” part: that Videology creates “private video networks” for media companies like […]