Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of […]
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
