Why This Marketing VP Left Wendy's To Join A Location Data Vendor
Brandon Rhoten, former VP of marketing at Wendy’s, joined GroundTruth as its CMO in September. Why move to a location data vendor from the buy side? Rhoten explains.
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Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in […]