long-form video

As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.

Video creators like Tastemade are blurring the lines between short- and long-form video. Tastemade launched in 2012 to create food-focused video content for social media platforms, but the exploding growth in connected TV viewership triggered a transition for Tastemade to expand into a broader media company that includes streaming channels.