23andMe Wants To Make CTV Part Of Its DNA
23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.
ARCHIVE FOR:
Los York
-
-
OPINION: Ad Exchange NewsCanadians Say No-Can-Do; Streaming Of The Good Old Days
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]