Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge Capital Partners. This brings Lotame’s total funds raised to $44 million. These new funds, said CEO Andy Monfried, will be used to enhance the platform’s technology and expand globally, particularly in […]
Cross-device audience targeting company AdMobius is close to a sale, and a deal could close as early as next week, according to sources with knowledge of the company. One of the suitors is Lotame, which has made an offer, but the transaction has not yet been consummated. There may be other buyers interested as well. AdMobius […]
Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like supply chain, finance and HR above media buying and digital marketing. And rather than building a marketing and ad stack from scratch in order to clinch CMO […]
Data-management platform (DMP) Lotame rolled out Wednesday its Mobile DMP suite to help businesses collect and manage audience data from mobile devices. The product, which can be added to Lotame’s current DMP offering or used as a standalone product, includes several features designed to help companies monetize their mobile inventory and engage with consumers on mobile […]
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they are remains to be seen, but the industry is buzzing about the ad product’s cross-channel targeting potential. We asked some Tailored Audience partners, media agencies and a beta tester to […]
The Weather Company (TWC) has partnered with Lotame to target ever-narrower segments of audiences across PC and mobile screens. Lotame, the seven-year-old data management platform, beat out four other DMPs for the assignment, TWC Chief Revenue Officer Curt Hecht confirmed. Hecht declined to say who the other contenders were, but sources indicate Lotame bested Bluekai […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO of Lotame. Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile. They will do anything to […]
AudienceScience has shuttered its publisher network business to focus completely on marketing technology. The move is yet another sign of weak demand for traditional ad networks, as buyers steadily migrate budgets to exchange-traded media bought through DSPs. President Mike Peralta tells AdExchanger, “The transition has been in the works for 12 to 18 months. Across […]
Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data. […]
In what may be a move to eliminate the perception of conflict of interest, Lotame has decided to eliminate its ad network – known as Lotame Media Group (LMG) – and concentrate solely on its data management platform business called Crowd Control. In a note to the press and clients today, CEO Andy Monfried wrote, […]
Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, Battery Ventures, and Pinnacle Ventures. Read the release. Lotame CEO Andy Monfried discussed what Lotame is going to do with all that cash as well, the data […]
Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO at Lotame. There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
Social ad targeting firm, Lotame, named Eric Porres it’s Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it’s paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres […]
Andy Monfried is CEO of Lotame, an advertising solutions provider for the social web. AdExchanger.com: You recently stated on your blog that “Data is King” and go on to argue that – over time – purchase intent data (i.e. ecommerce, search) is less valuable than the data derived from a social profile/graph. Search marketers must have […]
