loyalty programs

Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon […]

A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space […]