Lumen Research

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.

For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.

Independent record label EMPIRE is well aware of the crossover appeal between video games and certain subgenres of music, including rap. So the label recently partnered with in-game ad platform Anzu to promote Babyface Ray’s new album, “FACE,” among young male rap fans in targeted geographic locations.